Skip to content
Manish Kumar Singh
Founder & Performance Marketer

Building performance marketing and media businesses for D2C brands.

Manish Kumar Singh is an India-based founder and operator running performance marketing, digital PR, and media properties across Meta, Google, and the D2C ecosystem since 2020.

Manish Kumar Singh Hero Portrait
$2M+
ad spend managed
$2M+
ad spend managed across Meta & Google
100+
brands worked with
5+ yrs
running performance marketing for D2C
Proof, not posture

The work has shown up beyond a portfolio page.

Featured in 4 publications
Hindustan TimesRead the feature →Mid-DayRead the feature →The American ReporterRead the feature →US Times NowRead the feature →
Current work

Two businesses, one operating system.

01
01

Initiators Media

Performance marketing agency for D2C and ecommerce brands. Meta and Google Ads, built AI-native with productized retainers.

02
02

Internet Bets

Software, tools, and distribution experiments that start small and occasionally become real businesses.

Operator instinct

I care about offers, distribution, and unit economics — in that order.

Most marketing problems are offer problems wearing a media-buying costume. I start with what's being sold, who it's for, and where those people already spend attention. The ad account comes after. That's why the work compounds instead of resetting every quarter.

I run AI-native operations on productized retainers. Fixed scope, fixed price, systems doing the repetitive work. It beats headcount because margins stay honest and quality doesn't depend on who's staffed. Small teams, clear offers, owned distribution.

— Manish
Operating layer

Where it all runs.

Agency
Initiators Media
Performance marketing for D2C and ecommerce.
Content
X + LinkedIn
Consumer psychology and brand decodes, in public.
Contact

Questions? Get in touch.

manish@initiatorsmedia.com →