Building performance marketing and media businesses for D2C brands.
Manish Kumar Singh is an India-based founder and operator running performance marketing, digital PR, and media properties across Meta, Google, and the D2C ecosystem since 2020.
The work has shown up beyond a portfolio page.
Two businesses, one operating system.
Initiators Media
Performance marketing agency for D2C and ecommerce brands. Meta and Google Ads, built AI-native with productized retainers.
Visit siteInternet Bets
Software, tools, and distribution experiments that start small and occasionally become real businesses.
I care about offers, distribution, and unit economics — in that order.
Most marketing problems are offer problems wearing a media-buying costume. I start with what's being sold, who it's for, and where those people already spend attention. The ad account comes after. That's why the work compounds instead of resetting every quarter.
I run AI-native operations on productized retainers. Fixed scope, fixed price, systems doing the repetitive work. It beats headcount because margins stay honest and quality doesn't depend on who's staffed. Small teams, clear offers, owned distribution.