Building performance marketing and media businesses for D2C brands.
Manish Kumar Singh is an India-based founder and operator running performance marketing, digital PR, and media properties across Meta, Google, and the D2C ecosystem since 2020.
The work has shown up beyond a portfolio page.
Two businesses, one operating system.
Initiators Media
Performance marketing agency for D2C and ecommerce brands. Meta and Google Ads, built AI-native with productized retainers.
Internet Bets
Software, tools, and distribution experiments that start small and occasionally become real businesses.
What I run for brands.
Full-funnel campaigns across Facebook and Instagram. Creative testing, audience structure, and scaling decisions built around ROAS, not vanity metrics.
Search, Shopping, and Performance Max managed for intent capture. Keyword strategy, feed optimization, and budgets that follow the data.
Coverage in real publications that builds authority and search trust. Stories placed with editors, not press releases sprayed at inboxes.
Positioning, offer, and messaging worked out before the first ad runs, so every channel pulls in the same direction.
Fast, conversion-first sites and landing pages. Built to load quickly, track cleanly, and turn clicks into revenue.
I care about offers, distribution, and unit economics, in that order.
Most marketing problems are offer problems wearing a media-buying costume. I start with what's being sold, who it's for, and where those people already spend attention. The ad account comes after. That's why the work compounds instead of resetting every quarter.
I run AI-native operations on productized retainers. Fixed scope, fixed price, systems doing the repetitive work. It beats headcount because margins stay honest and quality doesn't depend on who's staffed. Small teams, clear offers, owned distribution.